Publisher John Wiley & Sons, Inc., US, and IMA, an association focused exclusively on advancing the management accounting profession, have announced a strategic partnership. The partnership involves co-branding, distribution, product enhancements, and innovation for IMA’s CMA (Certified Management Accountant) Learning System (CMA LS) exam prep suite of products. Wiley, publisher of management and financial accounting textbooks and professional learning titles, will commence sales of the CMA LS suite of products later this year.
Featuring a two-part exam programme, IMA’s CMA credential is said to represent a rigorous assessment for accounting and finance career professionals. Through this new partnership, Wiley will publish and market IMA’s CMA LS product line through its global multi-channel sales distribution system and leverage the publisher’s innovative delivery options, including mobile applications.
Recent data from the 2012-13 edition of the US Bureau of Labor Statistics’ Occupational Outlook Handbook projects 16 percent growth in employment for accountants from 2010 to 2020. With Wiley’s global footprint, combined with IMA’s network of more than 65,000 members, the two organisations hope to build a partnership that will benefit the growing accounting profession.
