HighWire Press, Inc., a technology platform and strategic partner to scholarly publishers and societies, and TrendMD, a scholarly content discoverability recommendation engine, have announced a technology partnership to increase research discoverability to millions of readers.
HighWire, host to over 7 million articles in over 3,500 publications from prestigious publishers worldwide, will enable publishers to easily integrate the TrendMD recommendation engine, proven to increase article awareness and readership by providing suggested articles personalised to individual readers' interests and behaviour.
The HighWire Open Platform readily supports technology integrations like TrendMD's recommendation engine. HighWire and TrendMD will offer publishers a turnkey solution to increase engagement of readers of their own publications, from the wider HighWire publisher community, and the TrendMD network.
TrendMD generates 120 million article recommendations to an expanding network of 16 million unique readers each month across 1,800 journals published by world leading publishing partners.
A test conducted in July 2015 by TrendMD evaluated the impact of TrendMD article recommendations. In a single week, article views increased 28% overall when the selected group of articles was compared to a control group, with 10% attributed to standard recommendations and 18% from publisher sponsored article recommendations.
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