HighWire Press, Inc., the technology platform and strategic partner to scholarly publishers and societies, has announced initial success of its partnership with TrendMD. The TrendMD content recommendation widget has delivered over 1.36 million additional article views to HighWire publishers, attracting over 272,000 new readers across 156 journals on the HighWire Open Platform.
Figures from the past six months show the HighWire and TrendMD partnership has had a direct impact on readership – with twenty-one publishers seeing at average traffic increase of 4%.
Publishers participating in the TrendMD Sponsorship Program achieved even greater increases in traffic, some seeing a 9.38% increase in traffic in just one week, compared to a 3.35% average weekly increase before participating in the sponsorship program.
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