The Public Library of Science (PLOS) and PubGrade GmbH have entered into an agreement to provide PLOS with PubGrade's integrated advertising platform: PubGrade for Publishers.
PubGrade's platform-as-a-service solution: PubGrade for Publishers provides the Public Library of Science with a fully integrated advertising platform that enables them to offer cutting-edge digital advertising campaign targeting, monitoring, reporting, as well as workflow and optimisation solutions.
According to Philipp Eckerle, PubGrade CEO, PubGrade's platform, while optimised for life and biomedical sciences content, is not functionally restricted to these fields. It provides Publisher's digital ad sales teams with the ability to offer granular contextual and behavioural ad targeting, campaign forecasting, real-time monitoring and detailed client reporting across scalable content inventory. It removes workflow roadblocks and is set up to be used by large and small sales, production and ad ops teams in a collaborative and efficient environment.
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