The American Association for Physician Leadership® (AAPL), an organisation for lifelong professional growth and support of physicians in health care leadership and management, has announced the acquisition of Greenbranch Publishing. Among the Greenbranch assets that AAPL will acquire as part of the acquisition include the publisher’s flagship publication, The Journal of Medical Practice Management, eBooks, audio books, podcasts and 30 authors.
Nancy Collins, who founded Greenbranch Publishing in 1999, will join the association’s leadership team as vice president of content procurement and distribution. Collins first entered publishing as an educational sales representative for Appleton-Century-Crofts, a division of Prentice-Hall, in 1980. Five years later, Collins joined the Williams & Wilkins (W&W) editorial team, acquiring books in psychiatry and the sub-specialties of internal medicine. In 1987 Collins was recruited to the journal division of W&W as director of marketing. Eventually she became a vice president and publisher, heading up the proprietary unit which included oversight over periodicals, newsletters and continuing medical education products. Following a merger that resulted in the newly formed company of Lippincott Williams & Wilkins, Collins left the organisation in 1998 to launch Greenbranch Publishing. In 1999 she acquired the company's flagship publication, The Journal of Medical Practice Management that served as the foundation for the media company that specialised in the business of medical practice, compliance, patient safety and physician career issues.
Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.
