Open access publisher Hindawi Limited has announced a new collaboration with The Charlesworth Group, the leading China industry specialist in rights representation, consultancy and marketing services to the global academic publishing community. Hindawi is committed to extending and improving communication with their China-based authors, editors and reviewers and will be working with Charlesworth’s Beijing-based marketing team to inform and deliver their marketing strategy through a mix of online and offline marketing initiatives.
Using key Chinese social media and content channels, in particular WeChat, Hindawi aims to enrich the researcher experience by providing relevant and targeted content about Hindawi author resources, journal portfolio highlights, and news from the Hindawi team in London.
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