Health information services provider WebMD Health Corp., an Internet Brands company, has announced the acquisition of ADDitude, a multi-channel platform supporting people with attention deficit hyperactivity disorder (ADHD), their caregivers, and professionals in the ADHD treatment space.
The acquisition builds upon WebMD’s leadership in empowering consumers and patients with best-in-class condition and disease focused content and resources to help them take action for their health. The acquisition also leverages WebMD’s broad reach and engagement with health-seeking communities through a targeted platform that addresses one of the most common neurodevelopmental disorders in the US.
Based in New York, ADDitude is the leading source of ADHD information and resources, consulted more than 75 million times annually for trusted, evidence-based information from leading medical experts. ADDitude features a rich set of features, news, and interactive tools, including ADDitude symptom tests; information for parents, adults, HCPs and educators; an ADHD Experts Program of webinars, videos, and podcasts; an “Ask the Expert” column; a professional resource directory; and a quarterly magazine.
Terms of the acquisition are not being disclosed.
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