Society for Industrial and Applied Mathematics (SIAM) has announced the adoption of DataSalon’s MasterVision platform in order to better understand their customer data and revenue streams and how they fit together and impact each other. MasterVision joins up all of SIAM’s different datasets to put them into a context not available in the separate systems from which these datasets come. Since it is fully customizable to the individual publisher, MasterVision has the flexibility to include not only SIAM’s core submissions, subscriptions, sales, usage, and denials data, but also additional customer data such as members, student chapters, conferences, and donations.
MasterVision also enhances SIAM’s own data by offering full integration with Ringgold, which will be invaluable to SIAM when prospecting for new customers, allowing them to perform white space analysis in order to see which relevant Ringgold institutions are not customers or do not currently have a complete set of holdings.
SIAM were also attracted by the ability to load COUNTER usage and denials data into MasterVision automatically each month via SUSHI – as well as the additional information DataSalon could infer from this data, such as cost per download.
MasterVision’s user-friendly search and analytics tools empower SIAM’s sales and marketing staff to take control of their own data analysis. Now that the initial set-up is complete, DataSalon is continuing to work with SIAM to support their business use cases, for data insights, using MasterVision’s saved searches, search templates, and dashboards to make it easy for even non-technical staff to access this information.
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