Data solutions provider DataSalon Ltd., UK, has announced that the American Medical Association, publisher of JAMA & Archives Journals, has adopted its web-based solution MasterVision to establish a complete 'single customer view'. Records for AMA members, journal subscribers and pay-per-view purchasers, as well as data from the JAMA & Archives online alerting and Continuing Medical Education (CME) services, have been integrated from several source systems, building a single master record for each customer for the first time.
With different types of customer data now brought together in MasterVision, the product's fast searching and easy-to-use interface provide the AMA's sales and marketing teams with a new resource for analysing and segmenting different customer groups. Key benefits include the improved relevance of customer communications and the means to create targeted cross/up-selling campaigns that are closely tied to each contact's known interests. A feed of third-party reference data (provided by Ringgold) is also included, enabling AMA staff to better understand their institutional, library and consortia customers, and the relationships between them.
MasterVision is a web-based service which provides users with an interface to search, analyse and export their customer data. The system also provides a rage of visual reports including pie charts, bar charts, cross tabs and maps: all enabling staff to explore and visualise their customers in a variety of different ways. Management dashboards are also included, combining charts and tables into a single view to provide one-click access to essential management stats and trends.
