Annual Reviews, a non-profit publisher dedicated to synthesizing and integrating knowledge for the progress of science and the benefit of society, has relaunched its completely redesigned publications and corporate website on Atypon's Literatum, the scholarly publishing industry's most widely used online publishing platform.
The new site enables Annual Reviews, an Atypon client for 14 years, to create and maintain a unique brand for each of its 47 journals that is carried through the entire site. Independent sections for authors, librarians, and researchers create a ‘three-in-one' site architecture that makes user-specific content easily accessible.
The new site design—the publisher's first in six years—is geared specifically to pre-empt 'grab-and-go' user behaviour by encouraging readers to engage with Annual Reviews' site rather than merely downloading a PDF.
Prior to the redesign, the ratio of PDF-to-HTML usage was approximately 2:1, and site visits were brief. After the redesign, that ratio began moving beyond parity for some journals, and users now stay onsite nearly twice as long as they do when they visit just to download a PDF. In addition, the number of onsite searches has doubled, indicating sustained engagement with the entirety of the site's content.
Annual Review's new responsive site features enhanced navigation, search across all content types, and a frictionless eCommerce journey. The website was built with Page Builder, Literatum's easy-to-use, widget-based user experience design tool, which gives Annual Reviews' nontechnical staff direct, real-time control of their content, website design, and branding. Changes can be easily made at the page level and journal level, or rolled out across the entire site at once.
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