BookExpo and New York Rights Fair (NYRF) have announced a joint marketing agreement whereby NYRF will become the Official Rights Fair of BookExpo, starting in 2018. The owners of NYRF, BolognaFiere, Publishers Weekly, and Combined Book Exhibit, will join forces with the owner of BookExpo, Reed Exhibitions, to collaborate in the best interest of improving and growing all aspects of the book industry.
This joint marketing agreement will allow BookExpo and NYRF to work together to offer the entire publishing industry the perfect gateway to the US publishing market, including increased access to resurgent US bookstores, and more opportunities for rights professionals to embrace the explosion in new media and rights opportunities.
The new relationship will help to bring together all aspects of the publishing industry, providing the strongest foundation for those looking to pursue publishing rights in the US and internationally.
In recent months, the BookExpo team has met with indie Booksellers, Publishers, Distributors and Librarians to learn more about what they are looking for at the show. As a result, BookExpo has undergone a reimagination to bring Attendees and Exhibitors more value through Editor chats, more opportunity for one-on-one meetings with Publicists, expanded publishing services opportunities, more stages to feature more Authors than ever before, and added media coverage surrounding the event. The new venture with NYRF will reinforce the value proposition for the attendees who are interested in the rights element of the fairs.
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