Bibliographic information provider Bowker, US, has announced the acquisition of BML (Book Marketing) from Publishing News Ltd. With this acquisition, Bowker seeks to expand its ability to provide business intelligence to the global publishing market. BML is a provider of market research on the UK book market and is best known for its Books & Consumers survey and BookZone Research Panel. The company will become part of Bowker's Publishing Services division.
Based in the UK, BML has been providing research and information to the UK book industry for 20 years. Its services are purportedly employed by the UK's leading publishers and retailers and play a central role in providing the industry with ongoing consumer panel research and customised ad-hoc consultancy. As part of Bowker Publishing Services, it will continue to offer full market research service to its clients, which range from individual publishers and book retailers to syndicates, trade associations, arts organisations and government agencies. It will also maintain its role leading the Book Marketing Society, a premier membership organisation of book marketers.
Bowker's Publishing Services runs a comparable consumer information service in the US called PubTrack Consumer. Launched in 2007, PubTrack is an ongoing panel of consumer-based research encompassing feedback from more than 40,000 book consumers annually. It also provides advanced cover review services, standard and custom reports as well as special studies - including a recent partnership with the Book Industry Study Group on a landmark e-Book Consumer Study.
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