Academic publisher Brill has adopted DataSalon's MasterVision platform to clean and connect a wide range of books and journals customer data, and including the OrgRef dataset for enhanced data quality and standard institutional identifiers.
MasterVision gives Brill a complete single view of all their books and journals customers, incorporating subscribers, platform registrants, authors and marketing data. This integrated view means that all of this valuable customer information is now easy to search and segment, and accessible to a wide range of staff from different departments via a user-friendly web interface.
The OrgRef dataset provides Brill with a trusted and licence-free way to standardise institutional data. OrgRef is a free and open dataset created by DataSalon for the benefit of the scholarly publishing community. It shares structured information about organisations from Wikipedia and other open resources, and aims to cover the most important academic and research organisations worldwide, including standard identifiers from ISNI and VIAF wherever possible.
Brill will use the new insights provided by MasterVision to assist marketing, sales and publishing departments run gap analysis and uncover new opportunities. MasterVision is already proving very valuable in resolving administrative discrepancies between systems, and improving the quality of data across a number of live databases.
In addition to an extremely friendly interface for searching and segmenting customers, MasterVision also provides a range of reports enabling staff to explore and visualise data in a variety of different ways. Management dashboards are included, combining charts and tables into a single view to provide one-click access to essential statistics and trends.
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