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Cambridge University Press & Assessment has joined the Alliance for Responsible Innovation in the Arts & Media (ARIAM), a new international coalition focused on ensuring that artificial intelligence is developed and deployed in ways that benefit society.

The first group of signatories includes organizations such as The Walt Disney Company, BBC, ITV, The New York Times, Condé Nast, The Financial Times, Reach, Adobe, and Wiley, alongside Cambridge University Press & Assessment. Discussions are ongoing with additional major content creators.

ARIAM, headquartered in Los Angeles and operating globally, is led by Victoria Furniss, former executive at Netflix and Warner Bros and current CEO of The Birdella Group. Furniss explained that the coalition’s goal is not to slow down AI but to ensure its foundations are strong enough to support future developments. She noted that ARIAM is the first cross-content sector coalition designed to ensure AI amplifies human creativity, respects the rule of law, and safeguards consumers.

The coalition was established in response to the rapid changes AI is bringing to the creation, distribution, and monetization of copyrighted content. These changes are already affecting economies, culture, and society. One of ARIAM’s central aims is to advocate for accountability, transparency, and safety to be built into AI systems from the outset, rather than relying on reactive regulation.

Catie Sheret, General Counsel at Cambridge University Press & Assessment, emphasized that if intellectual property rights are disregarded, the arts, sciences, and global economy could suffer. She stated that without high-quality content, AI development would stall. Sheret added that while AI can support human creativity, it should not come at the expense of established legal protections. She pointed out that coalitions have the power to influence outcomes, referencing how the UK government previously stopped short of granting technology companies unrestricted access to creative content. She concluded that by bringing together stakeholders from film, television, journalism, and publishing, ARIAM strengthens the position of content creators in protecting their rights.