CompuMark, the industry leader in trademark research and protection solutions and White Rabbit, a supplier of trademark data from China and domestic provider of trademark search and watch services, has announced a strategic partnership. This exclusive alliance will provide businesses around the world with improved access to timely and accurate Chinese trademark data from White Rabbit, while also creating opportunities for companies within China to take advantage of CompuMark's leading global trademark research solutions.
White Rabbit, or 'Bai Tu' as the company is known in China, provides an extensive range of trademark solutions for the Chinese domestic market. The company is named after the first known Chinese trademark, which was acquired by a needle-making shop in Jinan City during the Northern Song Dynasty (AD 960 - 1127).
China's domestic trademark register is the largest in the world, accepting more than five million new trademark applications in 2017. A recent analysis by CompuMark showed that 60% of trademark applications in 2017 were on the China trademark register.
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