Customer insight solutions provider DataSalon, UK, and marketing services provider Frontline GMS Ltd, UK, have announced that the integration of data from the Consortium Directory Online (CDO) is now available in MasterVision.
Mutual customers of MasterVision, Ringgold and the CDO will now have the option to access CDO information in MasterVision which will map their existing data to that of library consortia and their members.
MasterVision enables publishers to join all of their existing data into a single customer view, connecting every available data source including subscription, marketing, usage and author submission data into a single record for each unique individual and institution. This allows publishers to see every facet of the relationship they have with a particular institution or consortium.
The Consortium Directory Online, which is already integrated with Ringgold's Identify database and utilises Ringgold's unique identifiers, provides a fully searchable picture of the library consortium market using a wide variety of factors. It provides full profiles of each library consortium, including full contact information, member lists, publishers licensed, analysis tools and a wealth of background information, including information about licensing criteria and the consortium structure.
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