Copyright Clearance Center, Inc. (CCC), a leader in advancing copyright, accelerating knowledge, and powering innovation, has announced a partnership with Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, to offer its Research Promotion Solutions for authors through the growing community of RightsLink® for Scientific Communications publishers.
As scholarly publishers diversify revenue streams due to changing market dynamics, it is imperative they protect and strengthen relationships with influential and emerging authors. This strategic collaboration between CCC and Editage gives RightsLink publishers the immediate ability to offer high-impact research promotion solutions to authors at the time of manuscript acceptance without incurring additional overhead.
In the increasingly competitive world of scholarly research, publishers seek creative, cost-effective ways to expand the range of services for their authors as a means to build loyalty and ensure a continuous stream of submissions. Publishing in a prestigious journal is important to building an author’s brand, and authors must also find ways to build visibility for their research as funders and institutions look at new ways to assess research impact. With the partnership, an author whose manuscript has been accepted by a RightsLink publisher can order infographics, plain-language summaries, video, and news stories through RightsLink from the science communication experts at Editage in order to support the promotion of the research upon publication.
The emergence of transformative agreements such as Read and Publish and Publish and Read, as well as of Pure Open Access, has changed the face of scholarly publishing. With its industry leading RightsLink for Scientific Communications solution, CCC leverages its extensive experience collecting, managing, and reporting of core Article Processing Charges (APCs) to give publishers new opportunities to grow and manage their businesses. RightsLink is trusted by 30 of the world’s leading publishers as they implement Open Access agreements with over 300 institutions and support thousands of authors from more than 125 countries. In the past year, RightsLink publishers have approved more than 1,500 Open Access and transformative agreement funding requests.
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