Data solutions provider DataSalon Ltd., UK, has announced a strategic partnership with Ringgold for enhanced analysis of publishers' customer data. Ringgold creates and maintains a hierarchic database of identifiers for institutions to support publishers and other parties in the delivery of e-content within the information supply chain.
Under the deal, Ringgold and DataSalon will combine the former's Identify database and the latter's MasterVision platform to provide publishers with a complete solution. The combined solution can be used by clients for the analysis of their existing customer base and for targeting the most appropriate new sales prospects.
MasterVision is a web-based system which cleans and integrates every source of customer information held by a publisher (including subscribers, authors, alerts and e-commerce), creating a complete 'single customer view' for each contact. The system combines user-friendly search and segmentation tools with visual reports, charts and maps, including detailed management dashboards.
In combining the data of Identify with MasterVision's powerful search and analysis tools, publishers can expect to explore and maximise the value of existing customers and target new prospects more flexibly than ever before. Customer segments can be visualised in many ways, including as hotspot maps of the World, USA and UK; as pie charts detailing the breakdown of customers' sectors and specialties; or as bar charts tracking signups or lapses over time. In addition, MasterVision can link thousands of individual contacts, authors or subscribers to their parent institutions using Identify to match up their e-mail domains.
Ringgold and DataSalon are already working together closely for several major publishers, including Oxford University Press in the UK and the American Medical Association in the US. Following this strategic partnership, the two will more closely integrate their services, including additional customisations of MasterVision to take advantage of the hierarchical data within Identify as it details the parent/child relationships between organisations.
