Customer insight solutions provider DataSalon has announced that MasterVision, their hosted customer insight solution, is being used by non-profit publisher Annual Reviews to bring together their customer data on a secure platform, creating an overarching view of their organisation. This tool helps Annual Reviews accurately identify opportunities and target their efforts accordingly.
Annual Reviews staff will use MasterVision in a number of ways to gain insight and inform strategy: understanding how authors interact with their journals; tracking article usage; identifying the relationships between individual and institutional customers to understand customer engagement and behaviour; and defining targeted segments to improve sales effectiveness.
MasterVision's comprehensive data integration and flexible approach to analytics means that Annual Reviews staff will be able to gain new insights on customer interaction. DataSalon and Annual Reviews have worked closely together to identify key data measures to clearly visualise trends, growth and gaps across different areas of customer engagement.
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