Research and advisory firm Decision Resources, Inc., US, has acquired Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market. Manhattan Research expands Decision Resources, Inc.'s offering to include the type of consumer and physician market research that brand managers at biopharmaceutical companies urgently need.
This acquisition will result in a significant expansion of Decision Resources, Inc.'s portfolio of premier market research and data businesses for the healthcare industry. Also, it will give Decision Resources, Inc. a larger footprint in the consumer market research arena.
Manhattan Research focuses on physician and consumer use of information technology, including next generation digital media such as social networking, blogs, podcasts, and Web 2.0. With more than half of all consumers using the internet for health information and services, Manhattan Research services are in demand by marketing savvy life sciences organisations.
Manhattan Research will remain headquartered in NY.
