Electronic research databases provider EBSCO Publishing (EBSCO), US, has announced a new partnership with Dowden Custom Media (Dowden) to offer hospital marketers and digital strategists evidence-based health content along with website development services. This new partnership brings the expertise in website development and integration of Dowden's in-house Web development team, eCrossings Media, together with evidence-based consumer health information from EBSCO's Health Library.
The Web development team from Dowden Custom Media helps hospital marketers simplify their online strategy and implementation process. The partnership with EBSCO enables Dowden to include Health Library's valuable evidence-based consumer health information within the hospital websites being developed. Including Health Library means healthcare providers can enhance their Web presence by providing valuable condition and treatment information for patients and their families while including links to their related specialists and services.
Health Library is an evidence-based database, providing comprehensive coverage of health, wellness, and other medically related topics. Content is presented in an easy-to-understand manner that helps consumers make appropriate choices about healthcare. The database also features a comprehensive complementary medicine resource that includes an extensive range of natural and alternative treatments. All of the content is written by experienced medical writers, independently reviewed by medically credentialed experts and updated on a regular basis to reflect the most recent information and research available.
Dowden Custom Media provides online brand development, best practices-based Web design and development, and full-service technology solutions for healthcare organisations. Its print, content marketing and custom editorial services offer hospital marketers fully integrated communication campaigns and initiatives. With the new EBSCO and Dowden partnership, hospital marketers will now be able to further streamline their digital and print communications.
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