Academic publisher Emerald Group Publishing has acquired the International Journal of Sports Marketing and Sponsorship (IJSMS), one of the top four sports marketing journals in the industry, from International Marketing Reports (IMR).
IJSMS, which has an article acceptance rate of 20%, provides a vital resource to both academic and industry experts. For academics, it offers an opportunity to publish and discover the highest quality, peer-reviewed research.
The journal also regularly publishes case studies, and interviews with leading figures in sports business, such as Dick Pound, the former head of the World Anti-Doping Agency (WADA), which is currently under intense scrutiny.
Michel Desbordes, Professor at the Université Paris-Saclay, France, and Associate Professor at INSEEC Business School, Paris, France, will remain as editor of IJSMS. Professor Desbordes is a specialist in sports marketing with a research focus on the management of sports events, sports sponsorship and marketing applied to football, and is the author of 23 books and numerous articles in his field.
The first issue of IJSMS produced by Emerald is due for publication on February 1.
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