Science and Research Content

Emerald acquires Review of Marketing Research book series -

Academic and professional literature publisher Emerald Group Publishing Ltd., UK, has acquired Review of Marketing Research, and will publish the next volume of this book series in early 2011. Founding Editor Dr Naresh K. Malhotra has been recognised as one of the most eminent scholars in the Marketing field, recently receiving the accolade of Marketing Legend from peers. He is Nanyang Professor at Nanyang Business School, Nanyang Technological University, in Singapore and Regents' Professor Emeritus, College of Management, Georgia Institute of Technology, USA.

Review of Marketing Research includes articles from leading marketing researchers and academics around the world. The book series includes cutting-edge methodologies, empirical studies, emerging trends and international developments, with each volume representing an across-the-board view of the full range of current marketing research methodologies.

Review of Marketing Research is available through the Business, Management and Economics eBook Series Collection. Prospective authors are invited to submit manuscripts for consideration electronically to Dr Malhotra at naresh.malhotra@mgt.gatech.edu.

Search for more academic books/journals

Get customisable STM news alerts in your Mobile. Visit http://www.scopeknowledge.com/scoope.jar via your mobile browser to download the SCOOPE application

STORY TOOLS

  • |
  • |

sponsor links

For banner adsĀ click here