Frontline Medical Communications (FMC) has announced the acquisition of all print and digital Turner White properties including the Journal of Clinical Outcomes Management® (JCOM®), Hospital Physician®, Hospital Physician® Board Review Manuals, interactive websites and mobile apps.
Non-retail pharmaceutical spending in federal and non-federal hospitals, long-term care and HMO locations totals $59B (invoice price), increasing 25% from 2012 to 2016 (Quintiles IMS National Sales Perspectives Dec. 2016). JCOM®, Hospital Physician® Board Review Manuals, and Federal Practitioner® reach 100% of the HCPs and key decision makers throughout this integrated health care system including residents, physicians, NPs, and PAs, medical and pharmacy directors, formulary directors, directors of quality assurance, case managers, among other key decisions makers.
Bruce White, President of Turner White Communications, will join FMC as Vice President/Group Publisher, working closely with JoAnn Wahl, President of Custom Solutions. Together, they will develop integrated, educational programs and sponsorships for clients to reach key decision makers across these managed markets. Lea Drag, National Account Manager, Managed Markets, will assume responsibilities for print advertising and digital optimisation efforts.
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