Frontline Medical Communications, a provider of 38 medical specialty publications, and Aptus Health, a leader in multichannel engagement solutions, have formed a strategic partnership to offer life sciences companies access to the most diverse network of engaged healthcare professionals (HCPs).
The Frontline and Aptus Health digital and print channels are among the most respected resources physicians and other HCPs refer to regularly for clinical information to support their practices. As such, the Companies’ complementary digital content reaches over 1 million physicians, NPs, and PAs in the U.S., with approximately 600,000 clinicians who regularly engage within the Frontline and Aptus digital communities.
The Companies will share data and analytics that support intelligent promotional campaigns. Understanding the unique information preferences and trends of healthcare audiences, across even more channels, allows Aptus to design and deploy integrated digital and print advertising programs that deliver superior engagement metrics and drive results for clients. As life sciences companies evolve their commercial models and respond to HCP preferences, Frontline and Aptus will continue to adapt their relevant therapeutic information, and enhance their ability to deliver effective, multichannel solutions shaped for each client situation.
As part of its suite of engagement solutions for clinicians and consumers, Aptus Health’s Affinity Network offers a community of validated HCPs through which life sciences companies can build connections, provide important product and medical information, and support clinical decisions. Aptus’ proprietary network includes Univadis®, the world’s largest provider of curated, clinically essential news relied on by healthcare professionals, and QuantiaMD®, a best-in-class digital platform for peer-to-peer education.
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