Internet search services provider Google, Inc., US, has reportedly acquired eBook Technologies, Inc., a US-based provider of end-to-end e-book technology. According to Google, this acquisition is aimed at delivering richer reading experiences on tablets, electronic readers and other portable devices. Financial terms of the deal were not disclosed.
eBook's technologies include an end-to-end electronic book platform offering a full range of e-book products and services. These include electronic reading devices, an online bookstore where readers can buy e-books, an online 'bookshelf' that lets users store their purchased content, and software that converts content into the company's e-book format.
The deal comes almost one month after Google launched its digital bookselling enterprise, Google eBooks, which is expected to help it challenge two of its powerful rivals - Amazon.com and Apple - in the digital books business. The business is valued at close to $1 billion and is expected to grow in the coming years.
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