Internet search services provider Google Inc. has announced the acquisition of Slide, a social technology company. Slide is a US based manufacturer of social apps for sites like Facebook, Orkut, MySpace, Bebo and Friendster. No detailed product plans were announced with the deal.
With this acquisition, Google seeks to boost its social-networking presence. According to media reports, this is a key area where Google wants to grow as Americans spend 33 percent of their online time in social networking and online gaming. In announcing the acquisition, Google Engineering Director David Glazer said that the company would be investing even more to make Google services socially aware.
Some of Google's earlier attempts to crack the social networking sector have ended in disappointment. This includes Dodgeball, a mobile social-networking service that let users share their location with friends, and more recently Google Buzz, a social-networking service tied to Gmail. Google Buzz got off to a bad start when users complained about privacy violations.
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