Integrated brand agency Digitas and Internet search services provider Google, US, have announced their plans to deliver mobile marketing insights and usage research in a new collaborative project. The collaboration seeks to combine original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive increased adoption and deployment of mobile-optimised websites.
Google and Digitas have announced the first output from the collaboration – specific mobile trends from Mother's Day 2011 - with more in-depth mobile insights to come in the coming months. Mother's Day is the second largest US consumer spending holiday.
The Google-Digitas project will look at a range of mobile trends over the course of the year to better understand how the advancement of mobile technology and smartphone adoption has impacted consumer behaviour.
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