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Google strikes web licensing deal with Associated Press -

Internet search services provider Google, Inc., US, has announced that it has retained the right to publish content from the Associated Press under a new licensing deal. The multiyear agreement has two key components - an undisclosed payment for the rights to AP's content, and a data-sharing arrangement aimed at helping the news cooperative make more money across the Internet.

The Google deal is part of AP's effort to bring in more revenue from the web as less money comes in from newspapers and broadcasters hard hit by an advertising slump. As part of that process, AP renewed its licensing agreement with Yahoo, Inc. earlier this year and is trying to strike a new deal with Microsoft Corp.

Citing confidentiality clauses in their new contract, officials from the AP and Google declined to provide many specifics other than confirming that there will be greater collaboration than in their first licensing agreement struck in 2006.

It has been observed that as the Internet's dominant search engine, Google theoretically could provide the AP with more insights about the types of information and images people are looking for in the minutes, hours and days after a major news story breaks. Google could also help AP develop more ways to ensure its content is more likely to be highlighted by search engines.

Besides AP, Google also licenses news content from Agence France-Presse, UK Press Association, Canadian Press and seven members of the European Pressphoto Agencies. Under these licensing agreements, Google publishes entire stories from the AP and other outlets in the news section of its website.

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Click here to read the original press release.

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