The National Federation of Advanced Information Services (NFAIS), a global non-profit membership organisation serving the information community, has announced Greenhouse Associates and SKS Advisors have joined NFAIS as new members.
Greenhouse Associates, based in Chicago, is a research and consulting firm serving publishers and information companies in business, professional, industrial, and academic markets. Founded in 1992, Greenhouse Associates delivers market research and advisory services to support a broad range of client needs, including market analysis, product development, customer needs assessments, competitive analysis, voice-of-customer research, market entry strategies, pricing, win-loss analyses, and acquisition due diligence.
In addition, the firm’s work is rooted in its team’s deep domain knowledge of publishing, information services, and technology with external fact-finding about users, buyers, and competitors.
SKS Advisors, based in New York City, helps publishers and information services providers in business, professional, and academic markets innovate faster and capitalise more effectively on new business opportunities. With over 30 years' experience helping clients develop new products, enter new markets, make strategic investment decisions and align resources with strategic objectives, SKS Advisors serves information companies in scientific, technical, medical, education, B2B, legal, financial, news, government agencies, IT vendors, and non-profit societies and associations.
Greenhouse Associates, founded by Lee Greenhouse, and SKS Advisors, founded by Steve Sieck, join NFAIS’s current membership of research and consulting companies serving the information services community.
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