Grupo A, one of the leading STM publishers in South America, has announced a partnership with e-content delivery solutions provider Impelsys, US, to build a new online portal that will host the sale of full-text articles from some of its most important book titles published on McGraw-Hill and Artmed imprints.
Impelsys will power the new medical content portal with its iPublishCentral software. Easily customised to fit changing business needs and expanding functionality, iPublishCentral allows academic and STM presses to pick and choose the offerings they would like to make available, with minimal investment and maximum returns.
Grupo A was created in Brazil by Artmed publishing house in July 2010 as an umbrella for several imprints: McGraw-Hill, Artmed Editora, Bookman, Tekné, Artes Médicas and Penso. Artmed began as a medical book distributor when it published its first title in 1979 and continued to produce titles in the fields of medicine, psychology and education. The STM (Scientific, Technical and Professional) segment claims to be one of the most successful in Brazil, accounting for approximately 20 percent of the publishing market.
In addition to the design and development of the portal for the end user, Impelsys will provide end-to-end content services to Grupo A - including content conversion, content enhancements and loading content to the portal.
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