Hearst Health, a unit of Hearst Corporation, announced a venture investment in Welltok, Inc., creator of the CaféWell platform, which allows insurers, hospitals and other health managers to work with consumers to help them achieve better health. The announcement was made by Richard P. Malloch, president of Hearst Business Media, the group that includes Hearst Health and its venture group, and Dr. Gregory Dorn, president of Hearst Health. Financial terms of the investment were not disclosed.
The Welltok platform helps people manage their own health with guidance that is tailored to their individual needs. Health plans and healthcare providers are able to incentivise and reward consumers for healthy activities.
Hearst Health Ventures takes minority positions in startups that offer health IT solutions and technology-enabled healthcare services. The healthcare venture fund is part of the Hearst Health network, which includes FDB (First Databank), Zynx Health, MCG and Homecare Homebase.
