HighWire, the technology partner of choice for commercial and scholarly publishers, has announced a new partnership with PubGrade GmbH. HighWire and PubGrade have agreed to provide HighWire customers with the option of leveraging PubGrade's integrated advertising platform: PubGrade for Publishers.
PubGrade for Publishers will provide publishers with a fully integrated advertising platform that enables them to offer cutting-edge digital advertising campaign targeting, monitoring, reporting, as well as workflow and optimisation solutions.
HighWire will introduce this service to the customers at the SSP 40th Annual Meeting, May 30 - June 1.
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