Scholarly publishing technology provider, HighWire, has partnered with SendGrid and AdButler to offer publishers an enhanced email alerting service.
Email remains an important method of article discovery for researchers and the academic community. A recent study by Gardner & Inger showed that in 2018, two out of three of the most commonly-utilised methods of article discovery were email-based (with active search at number one).
SendGrid is a leader in email deliverability and successfully sends over 50 billion emails each month for internet and mobile-based organisations. Through the partnership, HighWire will leverage SendGrid’s modern template design features and robust delivery service to create and send publishers’ email alerts. With advanced, real-time analytics, publishers can access rich data on their email performance and with this insight, further customise their templates to increase engagement rates.
AdButler will enable publishers to present advertisements in their email alerts. With specialised functionality for email advertising and advanced statistics, partnership with AdButler offers HighWire customers enhanced capabilities for quick and easy management of email ad campaigns.
These new partnerships allow HighWire customers to go beyond alerting to engagement, by offering tools to customise alerts and drive readers to topics of interest to them. With integrated advanced user analytics, publishers can better understand who their readers are and exactly what they want to access. This maximises the value researchers derive from their engagement with the content, while opening up content cross-pollination opportunities for publishers and driving greater readership for authors.
Amongst the first scholarly publishers to benefit from HighWire’s new alerts service are Springer Publishing and McGraw-Hill Education.
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