HighWire, a division of Stanford University, has renewed its consortia sales support agreement with Dragonfly Sales and Marketing Consulting. The aim is to renew their commitment to support scholarly publishers in their efforts to reach library consortia in accessing a collection of high-impact life science content from the Independent Scholarly Publishers Group (ISPG). Dragonfly, led by Tom Taylor, offers sales and marketing services to academic publishing companies, societies and libraries internationally.
Working together with local sales agents during the past 18 months, Dragonfly, HighWire and 23 HighWire-affiliated publishers have provided access to top research to over 950 institutions throughout the world, over 30 consortia from the UK (JISC) to Sweden (BIBSAM), and from Korea (KESLI) to Australia (CAUL).
Publishers who work with HighWire typically run separate subscriber databases. The ISPG cross-publisher consortia support project seeks to provide a seamless solution to the often complex nature of negotiating and managing titles from autonomous publishers. With this offering, librarians may negotiate titles collectively and gather their readers' COUNTER usage reports across their entire consortium using a consolidated series of accounts on the HighWire portal.
Among the dedicated group of HighWire-affiliated publishers who benefit from this cooperative arrangement are the American Academy of Pediatrics, American Society for Cell Biology, American Society for Nutrition, American Society for Pharmacology and Experimental Therapeutics, American Society of Animal Science, American Society of Clinical Oncology, American Society of Neuroradiology, American Society of Plant Biologists and American Speech-Language-Hearing Association.
Others include BioScientifica, British Editorial Society of Bone and Joint Surgery, Company of Biologists, Duke University Press, European Respiratory Society, FASEB, Genetics Society of America, Project Hope (Health Affairs), Royal College of Psychiatrists, Society for the Study of Reproduction and Society of Nuclear Medicine and Molecular Imaging.
