Hujiang, China's leading online education platform, recently announced its new strategic cooperation with Cambridge University Press (CUP), a publishing giant with a history of more than 100 years. Based on the cooperation on the Unlock series, the two parties will extend their cooperation on publishing and educational services. As one of the most important partners of Cambridge University Press in global online education, Hujiang is authorised to develop, operate and promote high quality resources of CUP through the cooperation, starting with developing products and courses for the K12 textbook Guess What and business English textbook Business Plus.
In the Internet era, high quality educational resources are the prerequisite for the development of education industry. As China's leading online education company, Hujiang is not only developing rapidly, but also actively exploring new approaches of online publishing cooperation with famous publishers around the world in recent years. Cambridge University Press is one of Hujiang's important partners in publishing.
Hujiang demonstrated an online course and product based on the Unlock series, which is the fruit of earlier cooperation with Cambridge University Press. This course emphasizes the test of application ability in the cognitive level and the cultivation of critical thinking. With the help of the exclusive courses and online exercises, this course, which is localized and digitized on the basis of the Unlock series, can steadily improve students' ability for listening, speaking, reading and writing needed for IELTS test.
According to Peter Phillips, CEO of Cambridge University Press, China is becoming Cambridge's regional center for various events and business growth. As for online education, China enjoys a promising market which has local features. As a comprehensive publisher and educational service provider, Cambridge needs influential and experienced partners in China like Hujiang to jointly develop online courses to make best use of its premium learning products, thus making them popular among Chinese learners.
Fu Cairui, CEO of Hujiang, believes that the cooperation between Cambridge University Press, which owns high quality educational resources and Hujiang, which has over 90 million online learners, will help Cambridge University Press extend its influence in China and serve China's learners in a better way.
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