The Charlesworth Group has announced that IFIS has selected the Charlesworth WeChat Account Management Service. Charlesworth’s Beijing based marketing team are expertly placed to develop IFIS’s digital communication strategy in China using WeChat to engage at a deeper level with the food science community, raise the IFIS brand and to support using subscription sales activities.
Charlesworth claims to be the only China based marketing agency that specialises in providing social media support to STM publishers in this region. The WeChat Account Management Service is based on extensive in-market experience and knowledge of the academic publishing and research landscape, providing an offering which engages with followers both online and offline. Publishers can select from several WeChat service packages, which are then tailor made for their needs.
According to Helen Tian, General Manager, Charlesworth Group China, IFIS’s use of WeChat to provide targeted content to this community is well-timed. China’s economic development over the last forty years has meant that food safety, food health and food nutrition have become important topics. Public interest is driving increased research and scholarly output in this area and China is now the biggest producer of food science papers globally.
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