Information, technology and services provider IMS Health has announced the acquisition of 360 Vantage, a provider of cloud-based multi-channel CRM and closed loop marketing technologies. It is expected that this acquisition will further extend the company’s commercial Software-as-a-Service capabilities for life sciences and healthcare organisations around the globe. Bringing together 360 Vantage’s best-in-breed technologies with IMS Health’s market-leading healthcare information, analytics, managed services and technology solutions will enable clients to more effectively engage with their customers while reducing overall spend.
The combination of IMS Health’s global footprint and 360 Vantage’s CRM applications accelerates the delivery of mission-critical, connected insights across sales and marketing organisations. 360 Vantage’s scalable technologies are built on the Salesforce.com platform and integrate key commercial processes. Capabilities include a mobile-ready, life sciences-optimised CRM platform with social media tools, customer analytics & reporting, and configurable training & testing.
360 Vantage solutions become part of IMS One, the company’s commercial platform that combines IMS Health and third-party data for sales, marketing and performance management activities. Flexible and scalable, IMS One provides insights and services through the cloud, enabling clients to benefit from lower costs, faster implementation and increased speed to insight. This acquisition, along with IMS Health’s recent acquisitions of Appature and Semantelli, expands the company’s growing portfolio of SaaS solutions that help organisations plan, execute and assess customer engagement activities across digital and traditional channels.
