Informa Healthcare Communications, a division of the global STM publisher Informa Healthcare, UK, has announced that it has been named by Targeted Media, Inc., a Time Inc. company, as the exclusive sales agent for 'The Educated Patient' series and pharma-sponsored magazine subscriptions in Europe.
The deal builds upon their existing partnership in the US, where Informa Healthcare Communications provides content and creative direction for the series. Informa Healthcare Communications produces medical content tailored to both physicians and patients.
Produced specifically for doctor's waiting rooms, 'The Educated Patient' series highlights independent medical advice alongside highly targeted pharmaceutical advertising. 'The Educated Patient' will be featured as a cover wrap on leading consumer titles from Time Inc. in Europe, including IPC Media's Marie Claire, Golf Monthly, woman&home and Look.
Effective immediately, Informa Healthcare Communications gains exclusive rights to sell and develop the series in Europe.
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