Ingram Content Group has announced the acquisition of Aer.io, a service that allows publishers, retailers and authors to sell and fulfill print and digital books directly to readers via their websites, blogs and social networks.
In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors and booksellers can promote eBooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.
Aer.io Flyer provides publishers with a tool for promoting titles to their customers that ties back to their own or other storefronts. Sellers will have access to the full inventory of Ingram’s eBook and print-on-demand catalogue, as well as the on-the-shelf inventory at Ingram distribution centers in the US. The combination of print or eBook fulfillment further allows sellers to meet customers' preferences for format.
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