Ingram Content Group Inc., US, and publisher O'Reilly Media have announced an innovative total inventory management initiative. The initiative will seek to integrate O'Reilly Media's technology content with Ingram's worldwide print, distribution and inventory management solutions.
Through the use of real-time consumer demand, retail inventory requirements and demand forecasting, the new initiative will allow O'Reilly to take advantage of Ingram's total distribution solution which combines print-on-demand and a worldwide distribution network.
The programme enables O'Reilly to shift from a traditional inventory and capital intensive business model to an on-demand programme that selects the most timely and cost effective method to print and distribute books, allowing consumers full and immediate access to all of O'Reilly's titles. This initiative is projected to help O'Reilly increase their title and channel availability, substantially reduce inventory, free up resources to invest in content development and increase revision speed, keeping the most relevant content available in the market.
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