IOP Publishing’s (IOPP) has partnered with the Charlesworth Group to integrate article tracking feature ‘track my article’ into WeChat using its proprietary WeChat Gateway product.
IOPP’s ‘track my article’, which is available on its publishing support site, enables authors publishing with IOPP to quickly see the status of their submitted manuscript. By integrating the feature via API using the Charlesworth Gateway, authors can access it in WeChat, receiving article notifications via the social media platform in seconds. The Gateway reduces the speed and connectivity issues China-based users can experience in accessing western websites. Building the feature into WeChat improves the overall author experience and provides an important online community hub for IOPP authors.
The Gateway was developed by Charlesworth and was nominated at the ALPSP Awards for Innovation in Publishing 2020. It has the ability to integrate publisher platforms and backend systems into WeChat and offers marketing tools and an analytics dashboard to allow publishers to manage all aspects of their WeChat account.
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