Non-profit scientific publisher Institute of Physics (IOP) Publishing, UK, has announced that it has adopted DataSalon's MasterVision product to derive a complete view of its customer information from its many different data sources. The system integrates institutional subscribers, usage data, turnaways, members, online registrations, author submissions, conference series authors, and marketing campaigns, and Ringgold's 'Identify' database of organisations. The end result is a complete profile of all subscribing institutions and new prospects, with individual contacts linked to relevant institutions via automated matching techniques.
Fast and powerful searching tools enable IOP's marketing staff to segment this customer and prospect data in new and innovative ways, to better target marketing campaigns and communications. For instance, one click links enable users to 'switch focus' from a set of relevant institutions to all related individual contacts, and this group can then be further refined by type. It is also possible to 'jump up' the hierarchy, moving from a set of relevant individuals to all related institutions, where further refinement of institutional characteristics (e.g. location, subscription history, usage level) is then possible.
MasterVision was designed specifically for the needs of scholarly publishers. It provides sales and marketing teams with direct access to relevant customer data via a user-friendly interface that facilitates searching, analysis and export. MasterVision also provides a range of visual reports including pie charts, bar charts, cross tabs and maps - all of these enable staff to explore and visualise customers in intuitive ways.
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