Karger Publishers and PubGrade have collaborated in digital advertising to offer contextual targeting services.
The fully integrated platform enables Karger Publishers to offer its advertising clients a cutting-edge digital advertising solution applying contextual targeting. Through the partnership with PubGrade, Karger offers companies from the pharmaceutical and biotech sectors an efficient way to reach scientists and healthcare professionals on Karger’s websites.
Contextual targeting aims to show selected advertisements that are thematically relevant to the respective article. This form of advertising adapts to the perspective of the medically and scientifically qualified user and curates the advertisements along the scientific content on the websites. This ensures that advertising is perceived as a meaningful and valuable addition to the scientific content. The increased user acceptance thus results in a better performance of the campaigns.
Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.
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