International book distributor Macmillan Distribution (MDL) has gone live with its new subscription platform, running on Publishing Technology's advance enterprise system.
MDL becomes the first Publishing Technology client in the UK to launch its service on the digitally-native Order to Cash module of advance, which effectively enables the company to break into the journal fulfilment market.
MDL can now offer both new and existing publisher customers an increasing number of subscription-based models for both digital and physical content, helping to provide their readers with a seamless user experience at the point of purchase. With its robust sales, marketing and ecommerce capabilities for serial content, advance Order to Cash will empower publishers working with MDL to respond swiftly to market demands, customise products and experiment with new business models, driven by comprehensive data analysis and reporting.
Legal publisher Hart Publishing, now part of Bloomsbury Academic, is the first of MDL's clients to take full advantage of the subscription service and has already started processing renewals of its journal titles via the new system. Further MDL customers are expected to sign up in the coming months.
