E-content delivery solutions provider Impelsys, Inc., US, has announced that MIT Press has launched its e-book portal using iPublishCentral, its self-service e-publishing platform. iPublishCentral enables publishers of any size or in any location to digitise their content for sale online, and promote brands and titles across the web through strategic viral marketing.
Since its launch at the Frankfurt Book Fair in October 2008, more than 150 publishers have registered and used various components of iPublishCentral. Many, including Benchmark Education, Valiant Entertainment and the American College of Physicians, have fully implemented the complete solution, according to Impelsys.
iPublishCentral is seen to offer MIT Press an innovative, efficient e-publishing tool that would allow it to experiment with varied market segments at a low price; sell backlist content in new, electronic formats; and avoid lengthy development cycles and costs associated with traditional online publishing. MIT Press is projected to benefit from iPublishCentral's customised, branded interface, which enhances relationships with readers, as well as the tool's ability to enable monetisation of backlist titles electronically. It can now expect to manage and control its offerings through a low-cost, self-service interface, while retaining the flexibility to experiment with varied pricing models at minimal risk.
iPublishCentral provides a digital warehouse for storage of all MIT content and an end-user portal to deliver and monetise its e-books, all through a self-service model. Its features and functions include the creation of marketable content products and bundles, an administration system for managing content, users and subscriptions, an integrated e-commerce system, and a platform for creating web-based viral marketing programmes.
