Sales and marketing consultancy Publishers Communication Group (PCG) has announced its appointment by the Organization for Economic Cooperation and Development (OECD). Exclusively tasked with driving sales of its scholarly publications throughout the USA, PCG will use its specialised sales, marketing and research services to increase publication readership, customer engagement and business growth.
PCG will draw on its extensive local networks of faculty, library selectors, consortia leaders and end-users to implement strategic research, feeding strategic sales and multi-channel marketing programs promoting OECD publications to academic libraries, research organisations, think- tanks, government and non-government organisations and the private sector. With a team boasting former academic librarians, subscription agents and publishing employees, PCG has advocated for scholarly publications and digital content successfully around the world since 1990.
Publishing more than 250 new books, 40 updated statistical databases, and thousands of new statistical tables, working papers, and journal articles each year, OECD claims to be the largest publisher in the fields of economics and public affairs. OECD uses its wealth of information on a broad range of topics to help governments foster prosperity and fight poverty through economic growth and financial stability.
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