Healthcare marketing and communication group Omnicom Health Group, part of Omnicom Group Inc., has entered into a definitive agreement to acquire the Pharma Communications business in Japan from Elsevier, part of RELX Group.
The acquired business unit has been a leading healthcare communications business in Japan for 38 years, with a reputation for quality delivery of medical content for promotional materials and educational programs directed at doctors and patients.
The acquired business and employees will become part of a newly-named healthcare marketing communications agency, EMC K.K. The acquired unit's management team also joins EMC, with Takao Ozawa being promoted to Managing Director. He will report to David Stark, CEO of Omnicom Health Group Asia Pacific (OHG AP).
EMC further strengthens OHG's roster of leading healthcare agencies in Japan, which also includes Targis, Rx Healthcare, Polaris Consumer Health, CDM Tokyo, and the digital marketing and healthcare market research company MCI.
The transaction is subject to customary closing conditions and is expected to close in the second quarter of 2018.
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