Publisher O'Reilly Media, US, and software vendor Microsoft Corp., US, have announced a joint arrangement to support and expand Microsoft Press from production through distribution, co-publishing and content development, marketing and management. Through this strategic relationship, on November 30, O'Reilly will become the distributor of Microsoft Press titles in North America with a global rollout in a phased approach. Both the partners will develop Microsoft Press titles.
The collaboration is projected to take advantage of O'Reilly's digital publishing innovations and social media know-how to increase Microsoft Press' reach and develop its content for multiple, multimedia channels. Microsoft Press books seek to help people understand and use Microsoft technologies. By bringing that content to digital and mobile devices and platforms worldwide, millions more are expected to obtain access to that content.
Microsoft will continue to produce training content and leverage O'Reilly's expertise in global manufacturing, distribution, sales and marketing. This is expected to fuel market potential for Microsoft Press and greater responsiveness to new opportunities while allowing customers to continue buying books through current online and retail channels.
According to the company, the key benefits of partnering with O'Reilly include marketplace agility, increased visibility and new opportunities for authors. O'Reilly is the host and founder of several conferences for developers including the Tools of Change for Publishing Conference.
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