Pearson has announced its partnership with Oakton Community College, located in Des Plaines, Illinois, to digitally deliver course materials to students at significant cost savings. The institution launched its Digital Direct Access program in the fall of 2017, beginning with a pilot focused on 300 students enrolled in the BUS 101: Introduction to Business course. The course provides learners with first day of class access to Pearson's MyLab Intro to Business online homework, tutorial, and assessment content and technology.
Since 2016, more than 450 colleges and universities across the country, including more than 200 in 2017, have partnered with Pearson to implement the Digital Direct Access (DDA) model. Pearson's DDA model enables institutions to deliver high-quality digital course materials, including MyLab™ and Mastering™, Revel™ and eTexts, to students on or before the first day of class at a savings of up to 70 percent. Educators also gain valuable insights into students' learning activity through data access, enabling them to continuously track and assess students' progress while engaging with these immersive platforms.
Based on the positive feedback from Oakton Community College students and faculty members on their experience with the program, the institution has decided to expand the number of courses that leverage the Digital Direct Access program. As a result, in the spring of 2018, students enrolled in the Computer Information Systems Department course, will be provided with immediate access to Pearson's MyLab IT. With more than 11 million users annually, MyLab and Mastering delivers consistent, measurable gains in student learning outcomes, retention, and subsequent course success.
The Digital Direct Access model is part of Pearson's ongoing commitment to making college more accessible and more affordable for students, and establishing equity in access to critical course materials. Earlier this year, Pearson announced a two-step plan to address the issue of college affordability. The plan immediately reduced the prices of 2000 e-book titles by up to 50 percent. The second phase of the effort ensures that students can rent popular print titles online and in-store through trusted retailers. This rental-only model allows Pearson to reduce prices by up to 60 percent and ensure that all students have access to affordable textbooks.
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